Tell Merlino exactly what you need — product, quality, quantity, target price, shipping terms. His AI agents search Italy, verify factories, contact them in Italian, and bring you real quotes in 48 hours.
Directories give you names. Merlino gives you answers. You don't need a phonebook — you need someone who picks up the phone.
10,000 factories listed. No prices. No quotes. No verification. No negotiation. You still do 100% of the work — calling, emailing, translating, following up for weeks.
Real quotes from verified factories. Prices, lead times, MOQs, certifications — compared and ranked. Delivered to you on WhatsApp in 48 hours. Zero work from you.
No forms. No filters. No search bars. Just tell Merlino what you need — in your own words, in your own language.
Product, quantity, quality standards, certifications, target price, shipping terms, deadline. The more detail you give, the better the quotes. Talk to him like a sourcing agent.
His agents search Italy — Google, registries, certification databases. They verify every factory, then message the best matches on WhatsApp. In Italian, at 10pm if needed.
Italian factories answer WhatsApp within hours. Merlino collects pricing, lead times, MOQs, and payment terms from each one. He asks the questions you'd forget to ask.
You get a clear comparison. Pick a factory — Merlino negotiates the price down using market benchmarks. Approve the final terms, pay via Stripe, track production. All on WhatsApp.
ChatGPT gives you a list. Merlino makes the calls.
| What you need | ChatGPT | Merlino | |
|---|---|---|---|
| "Find Italian factories" | Decent list | Some results | Verified & ranked |
| "Are they real?" | No live check | Manual research | Registro Imprese + VIES |
| "What do they cost?" | Hallucinated | Not available | Real quotes in 48h |
| "Is the price fair?" | Made up | No data | Market benchmarks |
| "Contact them for me" | Can't act | Can't act | WhatsApp RFPs in Italian |
| Time to real quotes | Never | 2-4 weeks | 48 hours |
No hidden subscriptions. Pay for results.
For one-off projects
For brands and regular importers
Only when you order through Merlino
Message Merlino on WhatsApp with what you need — product type, quantity, quality standards, certifications, target price, shipping terms, deadline. His AI agents search for Italian factories, verify them through public registries (Registro Imprese, VIES, certification databases), contact the best matches on WhatsApp in Italian, collect quotes for 48 hours, and deliver a clear comparison. You pick a factory, approve the negotiation, pay via Stripe link, and track production — all through WhatsApp.
Because Italy runs on WhatsApp. Italian factories respond to WhatsApp messages within hours — emails go ignored for weeks. Merlino contacts factories the way they actually communicate: WhatsApp, in Italian. You can write to Merlino in any language — he translates everything for you.
Because a directory doesn't solve your problem. You don't need names — you need quotes. Directories give you a list; Merlino gives you answers. He contacts the factories, gets the pricing, verifies the certifications, and negotiates on your behalf. That's the difference between a phonebook and a sourcing agent.
That's the whole point. Merlino speaks Italian so you don't have to. You communicate with Merlino in English (or any language). Merlino communicates with factories in Italian. He translates everything for you — quotes, terms, negotiations, even cultural nuances.
We start with fashion, leather goods, and textiles — Italy's strongest export categories. Expansion to furniture, ceramics, jewelry, and food is planned in the coming months.
Merlino checks the Registro Imprese (Italian Chamber of Commerce), VIES for EU VAT numbers, and certification databases (OEKO-TEX, GOTS, LWG, etc.). Each supplier gets a trust score of 0-100. Only verified suppliers are contacted.
No. The quotes are yours. If you order through Merlino, there's a 5% commission (3% with Concierge) which includes secure payment via Stripe and production tracking. If you go direct to the factory, there's no cost.